The National Broadband Ireland (NBI) stand at the National Ploughing Championship, produced by creative agency, CMS Marketing, has been awarded a silver medal at the Promotional Marketing Association APMC awards. 

Commenting, NBI Chief Marketing Officer, Tara Collins said:

“We are delighted to see CMS receive an award for their work on our presence at the National Ploughing Championship last year. NBI is responsible for building and operating the new fibre broadband network under the National Broadband Plan (NBP). As a wholesale utility brand, we needed to provide an exceptional visitor experience on site when competing with large, commercial, consumer brands. CMS delivered for us in spades, and we were able to see this in the results, both in terms of footfall and sign-ups from visitors to receive updates about the availability of NBI fibre in their area. NBI and CMS are looking forward to hosting visitors again at the 2023 National Ploughing Championship where we’ll be aiming to stand out again so we can achieve as much engagement as possible with members of the public. In the meantime, we encourage people to visit, check their Eircode to see if they are part of the NBP rollout and sign up for updates.”

Commenting on the win, David Gee, MD at CMS said:

“We’re thrilled with the result for NBI’s integrated brand presence at the National Ploughing Championships, which was the result of a great brand-agency team collaboration. We set our bar high in terms of designing & creating a superior visitor experience at the Championships, which is a highly competitive space for any brand. The results speak for themselves, in terms of the industry accolade and the APMC win, but more importantly the form of client-set objectives – visits to the stand and sign-ups for updates from NBI.”